A Favourite Fashion Brand

A favourite fashion brand of the Author is Balenciaga. As a high fashion designer brand, Balenciaga has evolved throughout time to become more upmarket and appeal to a luxury audience. In doing this, it has maintained its brand identity and stayed consistent with its style whilst also adapting to the trends of the modern technological world and embracing social media as a form of marketing.

One of the most powerful aspects of Balenciagas marketing campaign in the Authors opinion is that its Instagram page has no posts on it, making it stand out compared to other luxury brands. However when it does post on Instagram, it emphasises the importance and individuality of the Fashion Brand as this often only happens on rare occasions. Another point to highlight is the visual impact of the posts themselves whereby they promote their new collections and campaigns with unique image choices.

See image 1 above of Balenciagas latest SS23 collection

Elegant, stylish and classy are all words that come to one’s mind when they hear ‘Christian Dior’. 

Dior, as a brand, has always been the epitome of classiness while still being trendy and in fashion; and that is precisely why it is my favourite brand. Hearing the phrase “my  favourite  fashion  brand” instantly makes me think of Dior, simply due to its timelessness and its classiness it has held through the decades. My most preferred phases of Dior are those with John Galliano and of course the current Dior aesthetic with Maria Grazia Chiuri. I personally love Dior specifically for their beautiful bags and fashion jewellery, although they have managed to tap into many other luxury categories such as beauty, fragrances, shoes etc. Whether it is their Saddle bag, or their book tote, it is nothing less than iconic. Dior runway looks and sets also contribute to it being one of my favourite brands. 

FUN FACT: Dior released its first lipstick in 1953.

Founded by French Couturier Christian Dior in 1946, it has played a key role in commercialising and globalising Parisian fashion. Later, it was taken over by Yves Saint Laurent, who went on to create his own luxury brand, followed by Marc Bohan and then John Galiano. He was followed by Gianfranco Feree and Raf Simons and then finally Maria Grazia Chiuri. Christian Dior was also popular for creating the ‘new look’ which was introduced via his first collection. Although it was named ‘Corolle’ by Dior himself, it was later given the name ‘the new look’ by Carmel Snow who was the editor in chief of Harper’s Bazaar at that time. 

They can now be experimenting with a lot of mural-like patterns and embroideries besides their classic ‘dior’ monogram. The scope for Dior seems to be huge with constantly changing fashion trends, and given its history, it seems like they will be able to keep up with the times whilst still remaining true to their roots. 

A blogpost about my favourite fashion brand, Oh Polly. Oh Polly is a British clothing brand that designs and produces their clothing without relying on wholesale buyers, one of few in the UK.

Not only does Oh Polly produce high quality clothing, but they are also a brand built upon ethical values. The brand originated on Ebay in 2008 when co founder Claire Henderson visited south east Asia. Henderson was struck by the extreme deprivation and poverty, and wanted to do something to help out. Henderson partnered with Mike Branney to set up what is known as ’The Brannerson Foundation’ they started by selling old clothes and university books, which eventually raised enough money to establish a classroom and employ a local teacher full time in a small village in Cambodia.

A favourite fashion brand of the authors is Boohoo, the author’s main reason for this is that the fashion brand caters to a large demographic including gender, sexuality , age etc. Furthermore, Boohoo provides it Shoppers with a range of different outfits categories from a night out to a comfy night in with the company cheap prices also allows for people to style themselves on a budget throughout different seasons. The company has taken a step into helping fashion become more sustainable by introducing a marketplace where shopper can recycle and re-sell there clothing. Overall, The fashion brand, allows for shoppers to express their personalities on a budget which is why it one of the Author’s favourite fashion brands.

Welcome Year 1 Fashion Marketing to our Intro To myblog.arts.