JACQUEMUS
JACQUEMUS
Jacquemus, the luxurious French fashion label founded by Simon Porte Jacquemus, is well- established in the industry as being one of the more accessible luxury fashion brands due to its affordable price range. Despite this, the pieces are made to be tailored to the consumer’s body and are created for longevity; Jacquemus is more widely known for his Chiquito handbags that come in a range of small sizes, measuring from Le Grand Chiquito to Le Chiquito Mini (as pictured below). The bags are simple yet sleek, demonstrating how ‘everyday’ pieces can become elegant with every outfit. Jacquemus’ collections always seems very thought-out and well-put together, as every piece is incredibly versatile and relatively easy to wear; in his interview with 1Editorialist, he expresses that “I don’t just do clothes, I write a story and then come the clothes”. This really exemplifies how his clothes end up becoming such staple pieces in consumer’s wardrobes; it shows that he had a vision to bring to the table before designing the pieces, which gives the consumer peace of mind when purchasing from the brand. To further ease the mind of the consumer and the planet for that matter, as of 2020 he decided to just do collections for Summer and Winter compared to all four seasons to reduce the amount of fabric being used.
Le Chiquito Mini, as shown Le Grand Chiquito, as shown
1 Unknown, https://editorialist.com/ultimate-guides/jacquemus/#