Tala
Lets talk activewear
TALA is an upcoming activewear brand, which saw an opportunity in the market due to the lack of sustainable sports apparel. Their mission is clear, to produce sustainable clothing which not only is flattering to wear but supports our society and global needs. TALA is significantly aware of the necessary steps the fashion industry must endeavour in order to support our planet. The brand is driven by their determination to source materials that are eco-friendly, producing a broad range of options which are inclusive and affordable.
TALA was founded in 2018 by Grace Beverly, a passionate individual seeking to make a difference in the Fashion industry, making conscious decisions which benefits both the label and their consumers. The brand specifically highlights that although we as a society are part of the planet’s environmental issues, we are also the solution. A difference can be made and it is possible!
The activewear brand are focused on producing high-quality designs, aiming to ensure their consumers feel empowered and comfortable whilst supporting the planet. Beverly recognises that sustainable apparel is rather a privilege, but an investment worth the cost. Hence why TALA considers accessible prices, in which consumers are able to justify without a guilty conscience.
“£100 for a pair of leggings just isn’t possible for a lot of people. It seemed that sustainability was a trendy thing so brands went, ‘we can charge a premium on that’. So I thought, let’s find a middle ground. At TALA, we sell activewear that’s 92% sustainable but the difference is, it’s affordable. We don’t want people to have to take out a loan to buy some leggings!”
– Grace Beverley, TALA founder
The focus is maintaining a minimalistic style, these classic staples are designed to be reworn. The company states, a key priority of theirs is ‘creating clothes that you’ll want to wear over and over again’. Enabling consumers to shop with conscious, since in the UK on average a piece of clothing is worn roughly 7 times. These continuous habits are contributing to the severity of landfills alongside impacting the environment as a whole.
TALA’s admiration and brand recognition is becoming increasingly popular, due to the nature of what the label displays. The activewear portrays their diversity on a broad scale, through their campaigns as well as providing a variety of sizes. This thereby promotes an inclusive and empowering message for all body types, enabling consumers to feel a sense of acceptance. As there is no specific body type that we must adhere to.
TALA is the future of sustainable activewear. The label is a positive outlook for the necessary measures we must take within the fashion industry for a positive society and healthy planet.
Sources:
https://www.panaprium.com/blogs/i/tala
https://www.marieclaire.co.uk/life/work/how-to-get-investment-for-business-767576