My favourite fashion brand: Bosideng
My favourite fashion brand is Bosideng, a Chinese down jacket brand.
Bosideng is a brand specializing in making down jackets, so he put all his experience into how to make good down jackets, focusing on making down jackets.
I like this brand for a few reasons:
The production process of Bosideng.
First of all, Bosideng’s down jackets are very different from other brands of down jackets. His down jacket can be machine washed, which is very convenient to clean and will not damage the thermal medium of the down jacket.
The Bosideng brand has a strong sewing process in production. The down filling can ensure that the down is fluffy and even, and the German anti-down needles with high hardness are used to avoid the needle holes becoming larger due to friction and heating during sewing. Moreover, Bosideng has strict and safe material processing, and the down used are all certified by the international RDS and the Swiss Blue Label environmental protection certification. The stuffed down passes through a very strict odour sterilization process so that customers can wear it with peace of mind.
Secondly, Bosideng’s expressiveness in design has also been greatly improved. Bosideng redefines down jackets. He innovatively integrates sweaters, knitting and other classic fashion items into down jackets, retaining the classic down jacket for warmth and adding fashionable beauty. This is an innovative development in the down jacket industry.
Then, Bosideng broke through the common horizontal and vertical line design of down jackets and added quilting design in the form of abstract geometric art. Bosideng creates a 3D effect by interweaving down quilted threads, presenting a new type of down jacket that is light, thin, beautiful and warm.
On September 12, Beijing time this year, Bosideng was officially invited to officially debut at New York Fashion Week. After that, Bosideng launched Marvel co-branded models, designer co-branded series and more. Bosideng follows international design trends and big-name design concepts. Bosideng successfully transformed into diversified styles and novel styles for the public to choose from.
Not only that, but the brand culture of Bosideng is also the reason why I like this brand.
As a Chinese brand, Bosideng adopts the splicing method applied in the “Paddy Field Clothes” of the Tang Dynasty in China and integrates the fashion essence of Chinese culture into the down jacket. It can not only use the artistic design form of traditional Chinese culture to reuse the ancient Chinese clothing production methods, but also promote the traditional culture of the country. It is a brand company with very cultural feelings.
What I admire most about the brand Bosideng is that he actively promotes craftsmanship, practices corporate social responsibility, and has donated more than 1.2 billion to society over the years. Whenever the country is in trouble and the society urgently needs help, Bosideng will always donate money or down jackets to the society and disaster areas.
Bosideng’s price is reasonable, cost-effective, fashionable in various styles and of high quality, and there is a large space for the public to choose from. So I like Bosideng.
Reference：
Bosideng: “China Fashion Show” of world-famous brands.（2018） Netease News Reference[online] https://mbd.baidu.com/newspage/data/landingshare?context=%7B%22nid%22%3A%22news_9044748027647305291%22%7D&isBdboxFrom=1&pageType=1&rs=2203706871&ruk=FoE5Cn28jzpHk16CxHfieA&urlext=%7B%22cuid%22%3A%22guSzi0u7Su0Ca2f10PSOfliQH8lFuSuKgiSQulO6Sa_OaSabguvt80ir1P5-fWMf6JtmA%22%7D
Xinhuanet fashion reference date.（2018）Focusing on down jackets for 42 years, Bosideng was selected for the national brand plan. [online] https://m.cqn.com.cn/zgzlb/content/2022-09/30/content_8866600.htm
https://baike.baidu.com/reference/7139164/4a4cmv7sCgCxGJN_hKdJq8tEXjZmNiBF40u3dAkKFsrjGKghPbTUSJVumZ9DTu6Nx-iZqmGnNhL5ipkH3KvnMqWQoybJUMg1QmWYEBTxrrFC4XpM0oeX
https://baike.baidu.com/reference/7139164/40107Np7UtuQisRy0_AnxzH9OpAuaxly2F0rTdfj6jTf5B8lyAvtDm4eJwWWUFbqRYipnBbyB3qbSGPyGXlFIADzZET6ux_fyeZ5U7fGZGNLdZCVjkyQzt9veHAoJp8
https://baike.baidu.com/reference/7139164/131ccxkoahCdJusCOuN5foHGIJio8JJ_wFGpEJoPZQ-lj8yLSiBDe55_VCaicsTR_jufdDXcgFJ-9smIHUqGed0eCQwz9Aan3cbR3ti3GbIIpkr3nYysB9I