Chopova Lowena: A Favourite Fashion Brand

Co-founded by Emma Chopova and Laura Lowena During their MA Studies in Central Saint Martins in 2017, Chopove Lowena is a Brand focused on humorous, colorful clothes and clashing patterns by showcasing craftsmanship rooted in British and Hungarian sources. Currently based in South London, the English-Bulgarian label first broke into consciousness with its signature skirts and has grown ever since, collecting many loving fans across and outside the fashion industry.

Mainly mixing folklore and sportswear, the brand became known to me through different media platforms, particularly Instagram. When first exposed to these garments, I was captured by the bold looks on my glass screen. These unique pieces, which are also beautifully crafted and are pretty timeless, hold much history within and embody the essence of joy. This is why, to me, you cannot go wrong with loving this brand.

It is worth mentioning that this label has a strong vision and purpose, intensely focused on maintaining and preserving disappearing crafts while modernizing traditional textiles, with a significant concentration on sustainability, using recycled materials and deadstock textiles (mostly pillowcases and aprons).

Holding its first-ever runway show this London Fashion Week (Spring/Summer 2023) with the collection titled “Rose Is A Rose Is A Rose Is A Rose,” this label will hopefully continue to contribute to an upcoming era of grungy and edgy designs.