profit

1. Profit is the data used to analyze finance and understand and analyse the enterprise.

2. The scale of the fashion industry ranges from small to large, small to only studios, and large ones will set up brands and their own exclusive studios. The scale of the fashion industry is usually fixed. Some are responsible for the design, as well as for the procurement of fabrics for samples, and the public relations department for publicity and distribution. The fashion department needs designers to design samples, and designers also have design assistants to help design clothes. And It also requires a board division to tailor the size of the clothes. “Decades-high inflation is likely to drive many shoppers to hunt for discounts and bargains at physical stores. ‘Retail store traffic will increase over the holiday season, whereas e-commerce demands will perhaps remain steady,’ said Corey Berkey, senior vice president of people and talent at human resources services firm Employ Inc. Retailers will need to react to that big shift and adjust their in-store staff.” (Reuters, 06, Oct, 2022)

4. Brands should identify audience preferences and recent trends. Like a Chinese luxury customer, she always likes buying luxury. “Long thought of as a thorn in the luxury industry’s side, the daigou seller’s grey market has long been fuelled by tax rebates and price differences for luxury products, which have historically been much more expensive in China than in other markets. “Since daigou’s share of the market has declined in recent years and international travel is now at a near standstill, one might expect it to be over for good. Not so: like luxury spending in general, the daigou market is rapidly reshoring, with resellers taking advantage of lower prices on the duty-free island of Hainan to cater to value-seeking Chinese customers on the mainland.”(Hall, Williams, 25, Feb 2021)

5. Creative directors should be aware of fashion trends and what their audience has been interested in lately. It’s not just about new ideas, it’s about finding what the masses really need. Combining comfort and environmental protection with the brand concept. It is also necessary to find alternative fabrics, reduce the price of fabric recycling, and choose some durable and environmentally friendly materials for the selection of materials. Up to now, fashion profits continue to be sluggish, and there is still a long way to go to increase profits.

Source

Reuter. (2020). Exclusive: Retailers Staff Up to Prep for Return of In-Store Holiday Shopping. [online]. (Last updated 2020). Available at: https://www.businessoffashion.com/news/retail/retailers-staff-up-to-prep-for-return-of-in-store-holiday-shopping/ [Accessed 22 October 2022]

Hall. C. (2021). Exclusive: The Key to Chinese Luxury Sales in 2021. [online]. (Last updated 25 Feb 2021). Available at: https://www.businessoffashion.com/briefings/china/chinese-luxury-shoppers-are-staying-home-again-this-year-how-can-brands-capture-this-demand [Accessed 13 October 2022]