People
The Gen Z customer group was born between 1995 to now. They are in an era of rapid network development they have diverse ideas and like different styles. In TikTok, many Gen z likes to wear y2k style clothes with outlandish decorations. Or just wear a simple suspender and pants, simple but full of energy If a brand wants to win its long-term favor, it has to be versatile and diverse. It is precise because of this that brands that are more inclusive and compatible can attract them. With the rapid development of the Internet age and the explosion of information technology, more and more people use Tiktok and other software to share their lives. Because TikTok has a lot of different styles of videos that will let them find what they like. So the initial marketing of a brand is inseparable from the promotion of Tiktok, and the more famous people in Gen Z can also promote the brand in TikTok.
Brands can also learn about the recent big hot trends in Gen Z through TikTok, can produce some jewelry clothes to raise their profile about this trend, and predict what the next trend is. Blind boxes are also popular among the masses, who have a gambler mentality and can design some blind boxes related to y2k or recent trends and sell them to customers, you can also design a small number of hidden models in the blind box, but only if this trend is of interest to Gen Z recently.
“Pop Mart, the Chinese toy brand that has ridden a craze for “blind boxes” to a $7 billion valuation and a buzzy $767 million Hong Kong IPO, has invested “tens of millions of yuan” in sneaker resale platform, Solestage, giving the latter a valuation of around 200 million yuan ($31 million), according to a report in New Consumer Daily.”（Hall,07, May,2021）
The development of a brand is inseparable from the decision-making power of leaders and the ability to predict prospects. It is possible that a single decision can cost the brand, or it may make a lot of money. There is also innovation, discovering what other brands lack, absorbing, and creating new things. The most important point is to be inclusive, not discriminating against anyone, not discriminating against women, not discriminating against fat people, and not discriminating against the disabled, so that the brand can be all-encompassing, and it is easier for a brand to be successful.
source
Hall. C. (2021). Exclusive: China’s Blind Box Toy Sensation Invests in Sneaker Resale Platform [online]. (Last updated 7 May 2021). Available at: https://www.businessoffashion.com/news/china/chinas-blind-box-toy-sensation-invests-in-sneaker-resale-platform-solestage/[Accessed 13 October 2022]