A Favourite Fashion Brand

A favourite fashion brand of the Author is Balenciaga. As a high fashion designer brand, Balenciaga has evolved throughout time to become more upmarket and appeal to a luxury audience. In doing this, it has maintained its brand identity and stayed consistent with its style whilst also adapting to the trends of the modern technological world and embracing social media as a form of marketing.

One of the most powerful aspects of Balenciagas marketing campaign in the Authors opinion is that its Instagram page has no posts on it, making it stand out compared to other luxury brands. However when it does post on Instagram, it emphasises the importance and individuality of the Fashion Brand as this often only happens on rare occasions. Another point to highlight is the visual impact of the posts themselves whereby they promote their new collections and campaigns with unique image choices.

See image 1 above of Balenciagas latest SS23 collection