My favorite fashion brand

My favorite fashion brand is Fear Of God, a streetwear brand founded by Jerry Lorenzo in Los Angeles, USA in 2013. With its unique and casual street style, it has left a deep impression on the fashion industry in a very short period of time. It can be said that it is a very popular high-end street brand in recent years. The style of the Fear Of God brand is just as its name gives people the feeling, full of rebellion against tradition and self-indulgence. Justin Bieber, Kanye West, Rihanna, Bella Hadid, Gigi Hadid are the number one fans of Fear of God, of course, this is also the main reason why Fear Of God has been so prosperous in a few years. FOG can be said to be very exciting in terms of the design of clothing or shoes. It is different from most street brands in that it does not use exaggerated Logos to declare its attitude, but instead focuses on the material of clothing, on the silhouette. The manager, Jerry Lorenzo, is also meticulous about the quality and product effects. The principal Jerry Lorenzo himself is not a professional designer, which is also a trend of American street design in recent years, such as Off-White, Alyx, etc. Lorenzo says, “For me, my inspiration comes from the fact that I don’t have professional training, I don’t have a lot of money in my pocket to develop my own personal style of dressing, and you’re pushed to come up with a solution. The result is that Be honest, because you and you and opinions are on the fringes.”

References
https://hypebeast.com/brands/fear-of-god
https://hypebeast.com/2022/8/fear-of-god-essentials-jerry-lorenzo-fall-2022-collection-lookbook
http://m.meiletao.com/article/483.html