Favorite brand, Yohji Yamamoto
Yohji Yamamoto was a brand established by Yohji Yamamoto who borned in Tokyo and raised up by his mother alone. He graduated from a law school, however, designing clothes is what he really passion for. So he went to her mother’s shop to help her sewing clothes after graduation. Years later, he opened his first shop in the beginning of the 1980s in French and known for its deconstructed style, mixed material and gender ambiguity style.
Until now, it contains two main lines named Yohji Yamamoto and Y’s which all collaborated with serval famous brands and three other branches. Yamamoto disgust overtly sexualized female so that all the clothes of his brand are gender ambiguous. There is no certain boundary can be found in Yohji Yamamoto’s design. This is also one of the reason why it becomes my favorite brand. I could find a sense of security, respect and freedom in this brand. In addition, black as the most important and major color of Yohji Yamamoto, made it even more special and full of mystery since black contains a range of meaning in different culture backgrounds. I also love how it make changes under the same color by deconstructed the costume itself and combining different materials together.
Reference:
BOF (2013) Yohji Yamamoto, The influential Japanese designer. Available at: https://www.businessoffashion.com/community/people/yohji-yamamoto (accessed 7 October 2022)
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