A favourite fashion brand: Allsiants

The British fashion retailer Allsaints was founded in 1994 and is headquartered in London, owned by Lion Capital since 2011. The brand sells womenswear, menswear, footwear, and accessories, being recognisable for their neutral colours and unique prints along with being known as ‘edgy’ and with a ‘modern rock n’ roll style’. Kait Bolonagaro and Stuart Trevor, the founders who are now married, both had a common interest in vintage clothing and classic rock music, the inspiration for their brand Allsaints. The first Allsaints shop in London initially attracted customers with its unique store layout and vintage sewing machines on the walls and windows of it’s store. 

The layout of the store and the vintage sewing machines caught my eye when I was younger as I would have to sit in the shop for hours waiting for my parents to almost try on every item of clothing on display with nothing to do except attempt to make the vintage sewing machines work. I think the nostalgic feeling of the shop Allsaints and it being a family favourite is what makes the brand a favourite of mine, as I grew up with it and seeing every item of clothing my family would wear being Allsaints.

The brand is also working with multiple companies in order to make incremental change and sustainable goals as they know they have a responsibility towards the planet and the people who are involved in the process, such as the leather working group, representing responsible leather sourcing to the industry.