My favourite fashion brand

Lemaire was founded in 1995 by designers Christophe Lemaire and Sarah- Linh Tran. Its founder, Christophe Lemaire, was formerly the creative director of Hermès and focuses on minimalist design.
Born in France in 1965, Lemaire has been described as a philosopher of fashion who specialises in combining tradition with understatement, elegance and practicality are Lemaire’s hallmarks. The brand focuses on low-saturation colours such as khaki, white, black, grey or straw, simplifying the design to reflect Lemaire’s minimalist sensibility. Christophe Lemaire once said, “Find the clothes that suit you best, that are comfortable, confident, sexy, good-looking, happy, and then hang them up like old friends.” This makes me think that clothes can be truly practical and not be wasted, and that you will definitely find a piece of your own at Lemaire.
In terms of garment construction, the Lemaire silhouette is simple but layered, and this is where the details appeal to me. Layering clothes with different functions gives the impression of being sometimes light and sometimes wrapped, which makes me think that being spontaneous is truly free.