My favorite fashion brand

Nike is my favorite fashion brand because of their versatility and impact that they have had in the industry. Despite originally being predominantly a sports brand, Nike began to branch out as they began to grow; With the collaboration with Michael Jordan being a huge step forward for Nike into becoming one of the worlds most recognizable brands. This collaboration shifted the brand image of Nike as ”Jordan’s” became a staple in streetwear across the globe. As Nike began to grow and grow, many collaborations with designers and brands alike saw innovative ideas take place; With the late Virgil Abloh being a recurring collaborator with Nike with his brand Off-White. Nike’s ability to branch out and have many different expressions through their versatile styles is inspirational, and their impact on streetwear in the modern day is why they are my favorite fashion brand.