A favourite fashion brand

urban outfitters

urban outfitters is one of the most popular brands within the teenage community. I admire urban as they adapt to different aspects of the market such as having a range of different options for both men and women of different ages, as well as feeding into trends and creating them. Urban have looked at the needs of the market and incorporated that into their clothes and products , such as the 2000s trend, majority of their clothes are inspired by the 2000s and as it has become popular to bring back old trends it demonstrates urbans products are unique and stand out from competitors. In addition they also have done collaborations with brands such as Adidas, kappa , north face and nike. these collaborations with sports wear opens a whole new segment for urban to achieve a larger target audience therefore leading to consumers with different interests. Furthermore urban also sell a wide range of products such as beauty, furniture and accessories further adding to the idea that they target a larger audience.

In addition when a product is popular, urban tend to make mutilple of it in different colours such as their Josie tops. During summer of 2021 urban came out with their Josie tops which they dropped in 5 different colours. They were wore in movies as well as hundreds of teenagers and young adults purchasing them. Once they realised how popular they were, they released them in neon colours and colours that where in season and trend. As well as releasing a long sleeve version as we come into the winter. They do this with many of their products such as their cargos or jeans. This allows consumers to keep coming back to urban to get every colour of their favourite clothing encouraging loyal customers to continue to purchase from urban. They know how to adapt to the market as it is very fast pace and constantly changing however they always manage to keep up with the trends.