A favourite fashion brand

ris van Herpen is one of those fashion designers who wants to disrupt the fashion industry through sustainable practices. She is collaborating with architects and scientists to develop new, more environmentally friendly fabrics. In her collection, innovative materials conform to craftsmanship and digital technology. van Herpen relies on 3D printing and nanobot technology to make her handmade garments a reality.
Handmade from some of the finest, natural and organic materials, van Herpen catalogues what can be described as a high-end, sustainable fashion Maison. One of the founding facts about the Iris van Herpen Maison is that the designer has only ever produced one piece, refusing to release a full collection or capsule. This ethos has always been a part of fashion. The idea of building a circular concept arose among creatives in other industries.

Iris van Herpen’s innovative ‘Mimesis’ dress in an Evian recycled plastic bottle debuts at the Fashion Awards on 29 November 2021 with Maria Sharapova, Evian Global Brand Ambassador, which will bring functionality to a concept that is not far from our reality. “A complete revolution is underway when it comes to material innovation and sustainability.
Evian took note of the execution of van Herpen and challenged the Maison to make a dress with a recycled plastic Evian water bottle in 2020. At the height of the epidemic, Evian contacted van Herpen online about the project. They sought additional solutions to keep plastic bottles out of the ocean, and Iris van Herpen often finds inspiration in the water, which she translates into her designs.
The brand embodies its corporate responsibility, sustainability and diversity in practice and is a great fashion clothing brand