My Favorite Fashion Brand: Prada

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Prada is one of my favourite fashion brands. Founded in 1913 in Milan by Mario Prada, the brand has become an icon in the fashion world for generations. Prada offers prestige, exclusivity, and use of the finest raw materials. In addition to being considered classic and eccentric, frumpy and hip, Prada clothing and accessories are characterized by an ambiguous techno-retro sensibility. Despite its modern style, Prada still draws on the northern Italian traditions of discrete elegance and fine craftsmanship.

Unlike other luxury fashion houses, Prada does not rely on iconic logos to establish its brand identity. Instead of making its products instantly recognizable with a logo or design, the brand focuses on maintaining its own unique aesthetic. The marketing strategies they have used have also been brilliant, which has helped them gain new customers.

Besides that, Prada has also committed to continuous evolution and innovation, reflecting the changing desires and needs of its market. As of 2019, Prada released Re-Nylon, a fabric made entirely from plastic waste collected from oceans or regenerated waste scraps. Also, they promise to replace all virgin-nylon materials with Econyl in 2021. This shows that Prada continues to be an innovative brand, capable of reinventing itself and adapting to new consumer trends while also being ethical and mindful towards the planet.

Prada will also eliminate the use of animal fur in its products, demonstrating their commitment to social responsibility. It was made possible through collaboration with the Fur Free Alliance, an international coalition comprising more than 40 organizations dedicated to the prevention and elimination of animal cruelty.

As part of the Prada Group’s business approach, human rights are respected, workers are supported, and diversity is promoted. As a matter of fact, the Group promotes equality of opportunity and does not register any discrimination cases in 2018. Third parties that provide factories or external suppliers with materials and/or labor must meet the Code of Ethics and be authorized by them.

Generally, I like Prada mainly because of the way in which they market their products without being too flashy. As a result of this self-assured and understated approach to design, Prada has enjoyed great success. In essence, it is a high-quality product that makes a statement without trying too hard. On top of that, they also demonstrate a strong commitment to people and the environment through their values and commitments.

References:

  • LDNFASHION (2022) Prada: Bringing Innovation in Clothing. [online] Available at: <https://www.ldnfashion.com/features/prada-bringing-innovation-in-clothing/>
  • Amico, A. (2022) Prada, quality and unique creativity of Italian fashion. [online] Italian Traditions. Available at: <https://italian-traditions.com/prada-quality-unique-creativity/>
  • Chan, E. (2019) Why Prada Is Stepping Up Its Sustainability Game. [online] British Vogue. Available at: <https://www.vogue.co.uk/fashion/article/pradas-sustainability-initiatives>
  • Bramley, E. (2019) Prada announces it is to go fur-free. [online] the Guardian. Available at: <https://www.theguardian.com/fashion/2019/may/23/prada-announces-it-is-to-go-fur-free>
  • Responsibilityreports.com. (2022) PRADA: 2018 SOCIAL RESPONSIBILIT Y REPORT. [online] Available at: <https://www.responsibilityreports.com/HostedData/ResponsibilityReportArchive/p/OTC_PRDSY_2018.pdf>
  • Major, J. (n.d.) Prada. [online] Fashion-history.lovetoknow.com. Available at: <https://fashion-history.lovetoknow.com/fashion-clothing-industry/fashion-designers/prada>
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