MARINE SERRE
Marine Serre, a well-known French fashion designer, born in December 1991, sought out to become a tennis player but gained an interest in fashion, sparked by her appreciation and adoration for vintage. Serre studied in Marseille and after 2 years she moved to Belgium to attend La Cambre and graduated with high honours in 2016.
Marine Serre’s graduation show “Radical Call for Love” became a sensation, she sparked the interest of international stores such as The Broken Arm and Dover Street Market. Serre then lead on to work with Sarah Burton at Alexander McQueen as part of an internship. Moreover, she held further internship positions at Maison Margiela and Dior under Raf Simons. While developing her own label, Serre worked for a year as a junior designer at Balenciaga with creative director Demma Gvasalia. By Marine Serre being able to work with these top fashion designers, she was able to learn about the industry and it gave her exposure in the field.
Serre made her runway debut in February 2018 in Paris in which her work focused on innovation and sustainability, with a minimum of 50% of her collection consisting of upcycled material, such as old lace tablecloths and vintage silk scarves. In 2019, she become the first to collaborate with an air-filtration mask company to produce her branded air purifying masks.
Brand Image
If you are aware of Marine Serre then you would know that her brand is well known for the iconic crescent moon print, in which she utilises in her looks such as her couture shapes and sportswear fabrications.
“The moon for us is like an icon, an emblem, an image, a representation, a flag, a language, a metaphor, an object of what we believe in: crossing boundaries, hybridity and freedom”
Marine Serre
Serre reveals how the symbol speaks to the values of the brand she’s established, beyond just being a familiar logo. She’s drawn to the chimeric nature of the moon, and the way it’s represented different things culturally, from lunar phases to ancient goddesses, Islamic iconography and even iconic 90s anime Sailor Moon. “It is one of the oldest symbols that ever existed, present everywhere, and that keeps evolving with us… It is never stable and timeless at the same time” .
Marine Serre and Sustainability
Marine Serre’s focus on innovation and sustainability is what makes her brand one that is favoured by many. She places recycling and up-cycling at the forefront of the brand and designs and manufactures fashion-forward clothing from up-cycled and regenerated materials. Serre works with innovative and sustainable fibres, such as biodegradable yarns and recycled fibres.
Personal Favourite Looks by Marine Serre
Sources
Asri Jasman 2020, Marine Serre: All you need to know about the designer and her now-iconic moon prints, viewed 28th September 2022, <https://www.esquiresg.com/marine-serre-beyonce-black-is-king-adele-crescent-moon-prints-fashion-designer-style-profile/>
Emma Hope Allwood 2020, Why Marine Serre’s moon prints are taking over the world, viewed 3rd October 2022, <https://www.dazeddigital.com/fashion/article/49581/1/marine-serre-moon-print-jersey-trend-style>
Unknown 2022, Marine Serre- Sustainability facts, ratings, goals, viewed 3rd October 2022, <https://www.panaprium.com/blogs/i/marine-serre>