My Favorite Fashion Brand-LI NING
Li Ning is a famous Chinese sports brand. The brand founder is a famous gymnast Li Ning and he is a great athlete. Li Ning founded this brand in 1990, and Li Ning was listed in Hong Kong in 2004. In October 2020, the market value of Li Ning exceeded 100 billion Hong Kong dollars(lining. com,2022). Li Ning covers a wide range of fields, including sportswear, casual fashion, sports equipment and large-scale sports facilities. Li Ning was the first Chinese sports brand to appear in New York Fashion Week in 2018. “Photos” received a positive response at the Fashion Week,
Li Ning’s design and creation have always been leading Chinese local sports brands, adding a large number of Chinese traditional cultural elements to the clothing design, and also applying a lot of Chinese traditional crafts, which has successfully presented China’s unique beauty to the world. Li Ning has several brand branches, Li Ning, Lin young, Li Ning and Lin Wade in China. The inspiration for Li Ning series products in China is very successful. The design of clothing is closer and closer to the style of world fashion brands, and its products were once popular throughout the network. In the WADE series, we try to use the latest technology and fabric to break through ourselves, constantly innovate ourselves, and always use the latest basketball technology to create the latest basketball shoes. Li Ning has signed a lifetime contract with NBA star Wade, as well as with many other NBA players. It is a very influential sports brand. Li Ning sells its brands through multiple channels, such as atm os, Kith and Ssense, and has many physical stores and a perfect network platform.
Li Ning is also an enterprise with a sense of social responsibility. Li Ning was appointed as “WFP Anti Hunger Goodwill Ambassador” by WFP. Donations have been made to disaster areas many times, calling for the protection of wildlife and women’s rights. Li Ning is a great brand.
Li Ning said Li Ning is committed to becoming an international first-class professional sports brand enterprise with fashion attributes originating in China and recognized by the world (lining.com, 2022)