Favourite Fashion Brand: CHANEL

Chanel would undoubtedly be one of my favourite fashion brands, but for a sentimental reason. My grandmother was obsessed with Chanel and her love for the brand imprinted on me from a young age. From the iconic and expertly crafted handbags to the timeless and classic N°5 fragrance, Chanel dominates and remains a representation of sophistication, elegance, and luxury.  

A French luxury fashion house founded in 1910, Chanel stands as one of the most recognizable luxury brands. Its founder, Coco Chanel was credited in the post-World War I era with popularizing sporty and casual chic as the feminine standard of style. 

Most notably the iconic Chanel suit remains a symbol of fashion as a representation of liberated women. Coco Chanel initially took inspiration from menswear as she believed it to be more comfortable than the women’s fashion at the time which consisted of restrictive corsets and uncomfortable skirts. She aimed to create pieces that would help women exude elegance while simultaneously allowing them comfort. Worn by many influential fashion figures such as Jackie Kennedy, Brigitte Bardot, and Princess Diana, the suit is an iconic emblem in fashion history. 

Sources 

https://crfashionbook.com/fashion-a26551426-history-of-chanel-tweed-suit/

https://www.hautehistory.co.uk/chanel-timeline/house-history-the-chanel-timeline