My Favourite Fashion Brand: Prada

Prada, an Italian luxury fashion house founded in 1913, showcasing simplicity and elegance through timeless fashion pieces. I believe that fashion brands should not necessarily be outrageous nor expensive to be titled as luxury. Prada stands for top quality and that is exactly why it has become one of the biggest luxury brands in the world. I am very fond of how the brand sticks to its roots by repurposing ideas from past time periods. For instance, the iconic and extremely popular off the shoulder nylon handbag has made a return from the early 2000s and modernized to appeal to today’s consumer. The effortless but creative time travel makes it easy for the customer to experience the best of both worlds – classic and trendy.