My Favourite Fashion Brand
My favourite fashion brand is an independent East-London based ethically sourced streetwear brand called Named Collective. The fast growing brand features their distinctive and striking designs on tracksuits, making street-wear look high fashion all the while comfy. However, the work behind the scenes is what establishes Named Collective as my favourite brand, as they are avidly helping contribute to less waste wear and greenhouse emissions through use of biodegradable packaging and ethically sourced materials.
Named Collective was established in 2020 possessing a heavy social media presence now with over 350,000 followers. They actively promote their brand through campaigns collaborating with social media influencers promoting slogans such as ‘it’s nice 2 b cool but it’s cool 2 b nice’. Their active stance on social media provides them with a fresh outlook on social issues, actively communicating with their consumers and accommodating their needs through their clothing drops and social engagement, actively participating in movements.
Named Collective’s distinctive designs are bio-degradable and cruelty-free, conveying to other brands that smaller less established brands can have a detrimental impact in reducing greenhouse gases and wastewater. Named Collective’s stance in sustainability is what contributes to it being my favourite brand, being that the fashion industry is responsible for 8-10% of CO2 emissions. Seeing a small independent London-based brand like Named Collective possess a social and ethical promise conveys how high quality streetwear can be ethical, even in small independent businesses.
The brand is very vocal about its social stance, featuring on their website their position In social and ethical responsibility, ‘Our garment bags are made out of compostable cornstarch rather than plastic and can be discarded with green waste to decompose naturally. Our mail bags are fully biodegradable and designed to degrade after they have served their use, leaving no harmful residue behind. These can be recycled with your usual plastic waste! All of our clothing is made in limited runs and small batches to ensure no excess stock ever goes to landfill. We endeavour to create high quality, beautifully made garments designed to last.’
Therefore, it is clear to see why Named Collective is my favourite brand due to its inclusivity and heavy involvement in social and ethical issues, communicating heavily with its consumers’ wants and needs. Also their sustainable approach conveys their concern for the planet’s future, acknowledging more needs to be done,‘We are currently working with our manufacturing partners to move towards using solely organic cottons and recycled composition fabrics- something we’ll be sharing more about very, very soon!’
Bibliography:
https://namedcollective.com/pages/social-and-ethical-responsibility
https://sumweekly.com/named-collective/
https://www.bbc.com/future/article/20211105-how-carbon-might-go-out-of-fashion