Miaou: A Favourite Fashion Brand

Parsons graduate Alexa Elkaim began embarked on her journey with the aim to create ‘the perfect pair of pants’. Inspired by her love of vintage clothing, she created an alternative to the standard five-pocket denim jeans. Since then, the LA-based designer chose to capitalize on the success of her design and expanded into new categories, leading to the launch of Miaou in 2017. Since then, major celebrity influences such as Emily Ratajowski, Alexa Demie, and Gigi Hadid have become constant consumers of her brand. With her love of vintage clothing and sustainability still in mind, her brand aims to uphold a common set of principles for ethics, social responsibility, and environmental protection. They contribute at least 1% of their annual sales to their mission of funding collective environmental organisations dedicated to the environment. They manage to cater to current trends whilst maintaining a sustainable image, hence the brand’s sudden yet well-deserved popularity.